Direct marketers feeling the pressure from spam filters and the do not call list are going back to traditional direct mail

Crain's B to B magazine reports in the October issue that DM spending is up, "but the real excitement is centered around good old-fashioned direct mail". The article cautions that "The key factor that could slow down direct mail's growth is a postal rate increase. Postal reform, which made significant progress last year because of the work of a presidential commission, has stalled in both chambers of Congress." Comment

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