Risky, and without Reward
Is the Full Service Intelligent Mail project out of control with risks far greater than suggested benefits? Mailing Systems Technology
Comment
More To Paper Mail Than Discount Promotion
"Traditional mail is increasingly one of the least-regulated marketing channels, and can be used to capture opt-in permission for other, more restricted mediums such as e-mail or mobile." Big Fat Marketing Blog
Comment
The Postal Limbo Rock
"The Postal Service is an operationally driven organization that has been driven by its own internal operational and engineering desires rather than responding to the needs of its customers." Rag Content
Comment